Your Fundamental Guide to Facebook Business Ads

Facebook had 2.32 billion users as of the end of 2018.

That’s nearly two and a half billion opportunities to convert people into paying customers.

Although organic advertising opportunities can help to drive traffic back to your website, and improve your connection to your target audience, there’s a limit to how much your standard posts can do. Sometimes, if you want to drive results for your social media campaign, you need to be willing to “pay to play.” This means investing in Facebook ads.

The good news?

Facebook ads are some of the most effective and diverse in the social world.

Not only can you specifically target the right people with your Facebook advertising campaigns, but you can improve your chances of a significant ROI by experimenting with different ad formats too.

Here’s your introduction to all of the current ad formats available from Facebook.

Facebook Video Ads

In 2019, 93% of marketers said that they consider video to be a priority in their promotional strategy.

Why? Because video connects to your audience on a deeper level. It’s easier to consume than text, more immersive than an image, and it’s excellent for showing your customers what your brand stands for. Through sound, motion, and visuals, you can use Facebook video ads to reach out to your target audience.

Facebook offers a range of bite-sized and long-form video advertising options, including:

·         Gifs

·         Vertical videos

·         In-steam video

·         Live video

·         Video collections

·         Video carousels

When to use Facebook video: Facebook Video ads are excellent for when you want to get a message across to your audience quickly and clearly. They capture attention rapidly and are engaging both with and without sound.

Your Complete Guide to Facebook Video Ad Formats    ➤

Facebook Image Ads

https://socialcaptain.com.au

Don’t have the skills or resources to create a video ad? No problem. Try to Buy Facebook Likes Australia  image ad instead. Image ads are great for capturing audience attention in an increasingly visual world. Since Facebook purchased Instagram, it’s been placing more emphasis on promotional campaigns that use photos and aesthetics to inspire and motivate an audience.

According to one study by Facebook, photo-only ads are particularly useful at driving visitors back to your website. Just make sure you know what you’re going to do with your images. For instance, do you want to show off your product, inspire your customer, or provide information?

When to use Facebook image ads: Basic image ads are excellent for quickly and cost-effectively catching audience attention. They take seconds to create, and they’re ideal for when you’re driving people to your website, or just raising awareness for new products.

The Insider’s Guide to Facebook Image Ads Formats    ➤

Facebook Collection Ads

Educate your customers on your latest products and services with a  “collection” ad. These promotional solutions can be customized to suit specific audiences, making them ideal for brands that want to promote a particular part of their product portfolio.

Collection Ads on Facebook allow people to move from the “discovery” phase in their buying journey, through to purchase in a way that feels 100% natural. With every collection ad, you’ll be able to choose a primary video or image, as well as accompanying images or videos to captivate your audience and pull them deeper into the transactional journey. There are multiple formats to choose from, including:

·         Look books

·         Storytelling

·         Customer acquisition

·         Storefront

Customers will tap on your collection to find out more about what you’re offering, and suddenly, you’ve got an engaged lead on your hands.

When to use Facebook Collections: Collections are the advertising options that Facebook recommends for when you want to show off a catalog of products at once. You can also use these options to drive people back to your website and encourage more sales.

A Collective Guide to Facebook Collection Ads    ➤

Facebook Carousel Ads

The carousel ad format allows users to showcase up to ten videos or images in just one ad. Each of the pieces of content that you showcase comes with its own unique link, and you can highlight different products with this format, while showcasing specific details about each service, promotion, or product. Because there’s more space to work with in these kinds of ads, you can tell your audience a lot more about your products or brand.

Carousel ads on Facebook are excellent for showcasing high-quality content to your audience in a way that tells an immersive story. One great feature is that you can also choose to let Facebook optimize the order of your pictures for you, or you can format your sequence yourself.

When to use Facebook Carousel ads: Carousel ads on Facebook are great if you want to highlight the various features in a specific product, show off multiple products at once, or help people to actively engage with your brand. You can also give your fans a fun step-by-step tour of your product or business.

Facebook Slideshow Ads

Similar to Facebook Carousel ads, Slideshow ads take advantage of motion, video, and images to help you tell an immersive story about your company, brand, product, or service. There’s even the option to ad sound too within the Facebook Ads manager.

The great thing about Facebook Slideshow ads is that they load very quickly, so you should be able to capture audience attention even if they’re tuning into your page via Wi-Fi. Additionally, unlike some of the other video-style ads available today, Slideshows are often far more affordable for companies who don’t have a video expert in-house.

Using the right collection of images, you can create a slideshow campaign in a matter of minutes using your mobile device or desk phone. There’s even the option to add videos and images that you already have linked to your profile.

When to use Facebook Slideshow ads: Slideshow ads are fantastic for people who don’t have a lot of money to spend on their campaigns, but still want to use motion to capture audience attention. If you want to design an immersive experience quickly and affordably, then slideshows could be perfect for you. They’re also great if you’re reaching people who might not have the best internet connection.

Buy Facebook Likes Australia